Entertainment Agency of the Year
Scenario Communications is a dynamic agency renowned for its expertise in media relations, digital marketing, and content creation across a range of industries, including entertainment, fashion and beauty, consumer products, lifestyle, and events. Over the past year, Scenario Communications has driven impactful results for its clients through standout campaigns such as the PR effort for Disney+’s Doctor Who premiere, which generated widespread media attention. The agency also played a pivotal role in Boot Barn’s VOICELESS 2024 Fashion Show and the launch of Forever 21’s Forever Naughty, Forever Nice collection, both of which garnered significant media coverage and cultural buzz. Other notable projects include the successful introduction of Firestone Walker Brewing Company’s 8ZERO5 non-alcoholic beverage and the high-profile Lee x Basquiat collaboration, each creating substantial media impact. Innovation is at the heart of Scenario's approach. The agency’s bi-annual Scenario Preview Events in New York City offer clients exclusive access to top-tier journalists from prestigious outlets such as The New York Times, Vogue, and the TODAY Show. Additionally, the "Ask a Journalist" Q&A series, hosted by co-founder Hayley Antonian, and the Female Founders Series further demonstrate Scenario’s commitment to fostering industry insights, sharing the experiences of leading journalists and celebrating women entrepreneurs.
Leadership:
Ron Hofmann, Co-President & Co-Founder
Hayley Antonian, Co-President & Co-Founder
Steven Wilson, Co-President & Co-Founder
Notable clients:
Messi Fragrances, Taffer’s Browned Butter Bourbon, 805 Beer, MASONgrey, Reneé Greenstein
New client wins:
Arena Club, Calista Tools, Doll 10, Health-Ade, InsideU by the University of Colorado-Boulder's Renee Crown Wellness Institute, Renée Greenstein, Sheralven, Temp-Tations, Yitty, Aspen Policy Academy, “The Laundry Book,” “Modern Asian Kitchen,” “Life’s Too Short to Stuff a Mushroom,” Bentonville Film Festival, Culinary Institute of America, Hulu Onyx Collective, Hulu / Tell Me Lies, ABC / Doctor Odyssey, Disney+ / Out of My Mind, Disney+ / Doctor Who, Disney+ / Zombies: Re-Animated Series, Disney Channel / SuperKitties, NBC / The Americas
