Roxstar Entertainment has cemented its reputation as a powerhouse in high-profile cultural events, seamlessly blending publicity, social media, and experiential activations to drive massive earned media impact. From producing and publicizing the top-ranked activation at SXSW 2024 with Sharpie & Paper Mate Studio to orchestrating the star-studded launch of Milos Estatorio in Toronto during the Toronto Film Festival, Roxstar continues to dominate the entertainment and hospitality space. The agency played a key role in some of the year’s most talked-about events, including Bobby Flay’s Players Tailgate at Super Bowl 2024, Poppi Soda’s sponsorship of the Met Gala after-party, and American Century Investments’ title sponsorship of the American Century Celebrity Golf Championship. Beyond event execution, Roxstar is a trailblazer in integrating corporate and entertainment clients, maximizing shared publicity and social media impact. Committed to advancing DEI, the agency provides pro-bono support to The Creative Coalition, championing arts education in public schools.
Leadership:
David Manning, CEO
Notable clients:
American Century Investments, Hendrick's Gin, Sommsation Wines, Utopia Distribution, Range Rover Canada, Peroni, Sharpie, Screenvision Media
New client wins:
Rendezvous Media Ventures, Authentico Organic Tequila, Poppi Soda
