Agency of the Year
Rachel Harrison Communications (RHC) is a leader within the hospitality sector, with expertise spanning hotel launches, cocktail bar buzz, celebrity spirits branding, chef-driven experiences, and more. In the past year, RHC tripled the size and revenue of its digital marketing department, added high-profile clients like Major Food Group and Zero Bond, and saw its London office experience a similar surge in revenue with clients such as Swingers Crazy Golf, Jason Atherton, and Sofitel St. James. Notable client campaigns include RHC's collaboration with the Tourism Authority of Thailand (TAT), which earned Thailand the coveted title of Travel + Leisure’s Destination of the Year, and also helped Thailand secure the filming location for The White Lotus Season 3. Other successes include multiple MICHELIN Key wins for clients like Eastwind Hotel & Bar, Wildflower Farms, and NoMad London, as well as high-profile placements for Chef Dominique Crenn. The agency’s prowess in launching bars and restaurants is evident, with 12 clients earning spots on North America’s 50 Best Bars list and Superbueno ranking #27 on the World’s 50 Best Bars list. Under Rachel Harrison's leadership, RHC became deeply involved with the AJABU Cocktail & Spirits Festival, an event she co-founded to spotlight Africa’s underrepresented spirits culture. As Africa emerges as a global player in the hospitality sector, RHC is leading the charge in promoting the continent’s rich diversity of ingredients, people, and beverages.
Leadership:
Rachel Harrison, Founder & Principal
Lauren Webster, Managing Partner
Amanda Watenberg, Managing Director, Spirits
Lauren Hurth, Managing Director, Travel & Tourism
Lucy Ballantyne, Managing Director, Lifestyle & Hospitality
Sarah Hellman, Managing Director, Culinary
Amber Appelbaum, Managing Director, Operations & Business Development
Notable clients:
Major Food Group, Dominique Crenn Dining Group, Ford’s Gin, Black Tomato, Tourism of Thailand, Limelight Hotels, Dorado Beach: a Ritz-Carlton Reserve, NoMad Hotel Brand, Fairmont Royal York, Park Lane New York, Spiegelworld, Library by the Sea, Superbueno, Le Jardinier, Gin Mare, Mijenta
New client wins:
Omni Hotels & Resorts, Wildflower Farms, Auberge Resorts Collection, The Bellevue Hotel & The Residences at The Bellevue, Four Seasons Hotel New York, The Little Nell, The Second City, Swingers Crazy Golf, Sofitel London St James, Outbound Stowe, The Dominick Hotel, Hard Rock Hotel New York, The Sea Crest Hotel, The Line DC, Element Fragrance Brooklyn, APOTHEKE, Breville, Major Food Group, Sip & Guzzle, ZZ’s Club, Zero Bond, Sartiano’s, (SUB)MERCER, Bond Hospitality, Chef Dominique Crenn, Bar Crenn, Atelier Crenn, Chef Jason Atherton and The Social Company, Margot Bar & Bistro, Mesiba, Riff Raff Club, Everdene, Aitana, Ms. Piper’s, Bonny Moon, The Noortwyck, Chatti, Cosmo, Press Club, Mission Ceviche, Dear Strangers, Golden Swan, Crane Club, Dirt Candy, Harumi, Lillistar, Animo, Great Jones Distilling Co., Global AOR of Teremana, Manojo Mezcal, Laelia Tequila, Harumi, Chinola Passion Fruit Liquor, Le Mone, Badger Beverages, Tres Tribus Mezcal, The Finnish Long Drink, World Class - Diageo Bar Academy
