RG2 Communications, founded in January 2024 by industry veterans Ross Belfer and Grace Hitchen-Hilsley, is rapidly establishing itself as a leading force in hospitality, design, and travel PR. The agency was built on a shared passion for travel, design, and culture, and has quickly expanded, tripling its staff and opening offices in London and New York City. With a global reach spanning North America, Europe, the Middle East, and beyond, RG2 has made a significant impact with clients such as Lita, ZIMA Notting Hill, and NEIT Whisky, and has made inroads into the architecture and design sector with campaigns for YODEZEEN. Notable achievements include reshaping the image of Al Suave House in El Salvador, transforming it from a destination with a troubled past into a must-visit location. RG2’s strategic storytelling also reshaped perceptions of Lopota Lake Resort in Georgia, garnering features in major publications like AFAR, Travel + Leisure, Hypebeast, and Surface. Successful campaigns like Serax have further solidified RG2's reputation, securing billions of media impressions and showcasing the young agency’s ability to deliver impactful, wide-reaching media exposure for its clients.
Leadership:
Ross Belfer, Principal and Co-Founder
Grace Hitchen Hilsley, Principal and Co-Founder
Notable clients:
Al Suave House, Brown Hotels - Greece, David Kempinski Hotel, Lita Marylebone, Georgia National Tourism Administration, Gekko Group, Maison Proust, Hotel Calimala (Florence), NIJŪ & Nipperkin, Paréa, ROOMS Hotels, SERAX, Stamba, Teyo, The Set Collection - Mamilla Hotel and David Citadel Hotel, Yacht Marketing Agency, Yodezeen
New client wins:
Aguamadera, Hotel Calimala Milan, Galerie Derouillon, Kimmel Eshkelot Architects, NEIT Whiskey, Wave House, ZIMA Notting Hill
