The PR Net Next Gen, 2025: Perowne International

International Travel PR Agency of the Year

Perowne International is a global luxury travel PR consultancy with offices in London, New York, and Milan. Representing the world’s most iconic hotels and destinations, Perowne International has built a reputation for delivering exceptional results and is trusted by the best in the industry. Over the past year, the agency experienced significant growth, both in client acquisition and global impact–with its New York office driving record-breaking financial performance and an expanded US team. Perowne welcomed prestigious new clients, including Chenot, Ultima, and Velaa Private Island, further enhancing its portfolio of ultra-luxury destinations. The agency achieved notable success with the launch of Raffles London at The OWO, orchestrating a high-impact media strategy that secured extensive coverage in The New York Times, Travel + Leisure, GQ, Conde Nast Traveler, and more. Their work also included The Lowell’s collaboration with Dior Maison, an exclusive Upper East Side afternoon tea experience that became one of New York’s most sought-after luxury moments. Additionally, Perowne played a key role in positioning Norman’s Cay, a Fort Partners retreat in the Exumas, as a premier destination for high-net-worth U.S. travelers. Beyond client success, Perowne continues to shape the future of the industry with the launch of Navigator, a luxury digital marketing agency co-founded by CEO Jules Perowne. This initiative blends storytelling with digital strategy, helping brands navigate the evolving media landscape.

Leadership: 

Jules Perowne, CEO

Nicky Fuller, Principal

Romilly Molyneux, Managing Director

Nicole Vassallo, Senior Vice President

Notable clients:

Passalaqua, Oetker Collection, Gleneagles, Lone Mountain Ranch

New client wins:

Chenot, Wiggis, Switzerland Ultima Collection, Geneva, Switzerland The Thinking Traveller, London Velaa Private Island, Maldives Norman’s Cay, Bahamas Casina Cinquepozzi, Puglia, Italy




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