The PR Net Next Gen, 2025: Paul Street

Affiliate Marketing Agency of the Year

Paul Street has solidified itself as the fastest-growing performance PR agency, marking its second year in business with remarkable growth. Expanding from 15 to nearly 40 employees and tripling its client base to include some of the world’s most beloved and fast-growing consumer brands, the agency has built a reputation for delivering tangible results through an entirely organic growth model driven by word of mouth. In the past year, Paul Street drove over $65 million in revenue for its clients and secured media placements in prestigious outlets, such as The New York Times, Good Morning America, and Today. Paul Street’s innovative approach - integrating high-value editorial placements with performance-based strategies - sets it apart from others in the industry. A standout example of the agency’s impact is its campaign for Sans, a leading air and water purification brand. By combining traditional PR strategies with affiliate marketing, the agency significantly boosted Sans’ visibility, resulting in a 700% increase in press hits and a 579% surge in revenue within a single quarter. Through targeted campaigns, including influencer and celebrity partnerships, Paul Street is pushing the boundaries of how brands connect with their audiences.

Leadership: 

Aaron Paul, Co-Founder

Patrick Cleary, Co-Founder

Notable clients:

HexClad, Solawave, Coterie, Liquid I.V., Boll and Branch, Truly, Bonafide Health

New client wins:

Todd Snyder, Billy Reid, Divi, Trade Coffee, Beast Health, Thorne, Anyday, Kopari Beauty




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