Gen Z Agency of the Year
PRZM is a forward-thinking agency specializing in creative communications at the intersection of culture, impact, and media. Known for crafting viral campaigns and innovative strategies, the agency taps into emerging trends and leverages its proprietary network of over 1,500 global members to provide invaluable insights. In the past year, PRZM has achieved significant success with projects like its work with the Amazon Influencer Program and the launch of Tinder’s impactful "Year in Swipe 2024" campaign. Their partnership with Warner Music Group to create meme-driven content and trending filters for their holiday playlists garnered standout views, further solidifying their ability to craft culturally resonant digital campaigns. PRZM’s achievements were recognized with its first-ever Webby Award for the Chantelle campaign and a Silver Telly Award for Netflix’s "Selling Sunset Cast Tour." At the forefront of innovation, PRZM has pioneered a new standard for audience-first, culturally resonant PR strategies. The agency’s PRZM Braintrust, a curated panel of next-gen experts, provides real-time feedback to ensure creative solutions resonate authentically with target audiences. Additionally, PRZM’s TikTok channel and bi-monthly newsletter have shared forward-thinking insights on social trends, marketing, and branding, garnering over 800K views since their launch in July 2024.
Leadership:
Laurence Milstein, Co-Founder
Liz Toney, Co-Founder, Principal
Notable clients:
Amazon, Netflix, Sony, Chantelle
New client wins:
Tinder, Warner Music Group, SheaMoisture (Unilever), Hempz
