USA Travel Agency of the Year
Maverick Creative is redefining the future of travel PR, blending media relations, social strategy, influencer partnerships, and creative campaign execution to drive impactful storytelling. Over the past year, the agency has expanded its scope with Coury Hospitality, earning recognition from its owner for “putting Coury on the map” through thought leadership, trend storytelling, and strategic media placements. Maverick Creative also debuted The Real Hotels, a Bravo-inspired travel platform, securing high-profile features in Cosmopolitan and Thrillist while growing its social following and website traffic. For Sensible Weather, the agency developed The Election Escape, a first-of-its-kind campaign leveraging weather-related and election anxieties to drive engagement - selling out in seconds and earning national lifestyle coverage. Maverick Creative played a pivotal role in launching Treehouse Suites at The Chatwal Lodge, securing exclusive coverage in top-tier outlets, ultimately helping to boost bookings. Further solidifying its impact, the agency expanded into the aviation sector with Air India, marking its first global commercial airline client. Beyond client work, the agency is shaping industry discourse through The Maverick Moment, a Substack newsletter exploring trends across travel, lifestyle, and hospitality.
Leadership:
Jennifer Hawkins, Managing Partner
Catherine Colford, Senior Partner
Notable clients:
Thompson Hotels, Andaz, Alila, Dream Hotels, Rocco Forte Hotels, Sentient Jet private aviation, The Shelbourne, Coury Hospitality, Sensible Weather, Luxury Frontiers
New client wins:
Air India, The Palace Madrid, The Roosevelt New Orleans, a Waldorf Astoria Hotel, HALL Park Hotel, L’Auberge de Sedona, Playa Hotels & Resorts, The Loom Hotel, The Real Hotels, teamLab Planets Tokyo
