The PR Net Next Gen, 2025: Lucky Chalm

Lucky Chalm is a dynamic, community-focused agency that excels in brand positioning, VIP placement, influencer marketing, event strategizing, and media relations. Notable achievements this year include managing the global PR efforts for Papa Salt Coastal Gin, strategizing highly successful events for For Love & Lemons, and executing nationwide brand activations for Sundae Body. Lucky Chalm’s in-depth community-building approach extends beyond clients, as seen through their Chalming Culture Club Substack, which has garnered 2.5k monthly views. Also of note: the LA-HQ’ed agency has expanded its presence with new offices on the East Coast and in Melbourne, Australia. Lucky Chalm demonstrates a commitment to giving back through donations, volunteer work, and its annual internship program, offering graduates real-world experience in brand marketing. Additionally, the agency supports its team’s well-being with wellness stipends, generous paid leave, and opportunities for professional development. 

Leadership: 

Julia Chalmers, Founder

Notable clients:

Salt + Stone, L'Ermitage Beverly Hills, For Love & Lemons, CULTNAKED, Alemais, Poppy Lissiman, Papa Salt Coastal Gin, Auric Road

New client wins:

Luv Lou, The Wren, Nue Studio, Romy The Brand, Goldbergh, Scarlet and Sam, Asta Resort




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