Lemonade Public Relations is a forward-thinking agency specializing in influencer marketing, event public and media relations, and content creation. The agency excels at innovating in influencer marketing, finding ways to maximize brand exposure while preserving authenticity. A prime example is the Jack & Coke campaign with influencers Jessie and Eric Decker, where Jessie created a jingle that went viral. Lemonade PR also made a significant impact coordinating influencer partnerships for the 150th Kentucky Derby - including a collaboration with Alix Earle - and providing PR support for the announcement of the 2028 Solheim Cup location. The team also generated outstanding results for Woodford Reserve, including a Kentucky Derby edition bottle launch and a UGC campaign that resulted in the brand's highest-performing content piece of the fiscal year. Finally, Lemonade PR supported major local events this past year, such as Bourbon & Beyond and Louder Than Life, providing media relations expertise and real-time event updates, particularly during delays or weather emergencies.
Leadership:
Lynsey Creech Trager, Co-Founder
Danielle Rudy Davis, Co-Founder
Notable clients:
Woodford Reserve, Herradura Tequila, Danny Wimmer Presents (Bourbon & Beyond, Louder Than Life Music Festivals), Fords Gin, Hotel Distil (Marriott Autograph), Louisville Marriott Downtown
New client wins:
Churchill Downs, Inc., Jack & Coke, Kentucky Venues
