Celebrity & VIP Agency of the Year
LION VIP RELATIONS is a premier agency specializing in beauty, lifestyle, and fashion within the celebrity and VIP sectors. Over the past year, LION has achieved significant milestones, including guiding a curated beauty roster of 12 brands to win more than 70 prestigious awards, such as four Allure Best of Beauty awards and a WWD Beauty Inc Category Builder Award. The agency has also earned notable red carpet success, including standout placements like Alexandre Birman’s shoes at the Emmy Awards, which generated impressive media impact. LION continues to innovate by pioneering red carpet sponsorships, positioning Solawave as a Hollywood staple through strategic partnerships. Additionally, they have introduced bold earned and paid professional strategies to reach new audiences across diverse channels. The agency made waves by introducing SPF into the award season conversation with Naked Sundays and launching PHLUR’s fragrance at the Golden Globes. LION also oversaw the successful product release of three new PHLUR scents, which sold out immediately. The agency expanded its roster with industry-leading brands like Rodial and Velvet, while working closely with Amanda Kloots on the launch of her supplement brand, Proper, in January 2025. Furthermore, LION partnered with Claudia Sulewski to successfully launch CYKLAR, a body care brand already gaining cult status.
Leadership:
Juliana Pires Johnson, President & Founder
Alana Fuscardo, Associate Vice President, Beauty & Lifestyle
Claudia Salinas, Senior Director, Fashion
Notable clients:
PHLUR, Amouage, CYKLAR by Claudia Sulewski, Naked Sundays, Alexandre Birman, Monique Lhuillier
New client wins:
Polite Society, Proper (by Amanda Kloots), Amouage, Korres
