Canadian Agency of the Year
Kensington Grey (KG) is a trailblazer in amplifying underrepresented voices in the creator economy, offering clients support across brand partnerships, talent management, campaign management, PR, product development, and content. In 2024, the agency made significant strides in its growth, expanding its roster to over 100 creators globally and increasing its in-house team to 56 people across the US and Canada. KG also diversified its capabilities by introducing a public relations and brand partnership department, expanding into sectors such as tech, health, entrepreneurship, and professional sports. A few standout campaigns of late include KG's collaboration with Revlon for Black History Month at the 15 Percent Pledge Gala, and a successful partnership for Jenee Naylor’s ready-to-wear collection with Target's Future Collective, which sold out within weeks. Additionally, KG played a pivotal role in the launch of the Creator Summit at CultureCon, providing valuable workshops and networking opportunities to thousands of content creators. In the DEI space, Kensington Grey made a significant impact partnering with the NAACP to promote civic engagement ahead of the US presidential election, while KG creators attended the inaugural Creator Economy Conference at the White House. Additionally, KG collaborated with Toronto-based nonprofit Kickback to support underserved youth by providing school supplies and products during the back-to-school season.
Leadership:
Shannae Ingleton-Smith, CEO and Co-Founder
Sean Smith, COO and Co-Founder
Elizabeth Lim, Chief of Staff and Strategy (starting Jan. 29)
Amiya Smalls, Director of Business and Legal Affairs
Deneka Dosant, Director of Talent
Nikita Bill, Director of Talent
Tamika Rose, Director of Campaign Management
Jackie Abrokwa, Director of Brand Partnerships
Nicole Bynoe, Director of Brand Partnerships
Tomikka Anderson, Director of Public Relations and Partnerships
Notable clients:
Pandora, Walmart, Target, Disney
New client wins:
Confidential
