KMO Consulting has established itself as a leader in affiliate PR, combining traditional public relations with affiliate marketing strategies to drive exceptional results for DTC brands. This year, KMO Consulting achieved notable successes for clients like SIJO, securing high-profile placements in top outlets such as Forbes, Wall Street Journal, and GQ, also earning over 50 product awards. The agency drove impressive affiliate revenue growth as well, supporting Beyond Yoga’s Black Friday/Cyber Monday efforts and Quince’s affiliate program overall. Beyond client work, KMO Consulting has positioned itself as a thought leader in the industry. The agency developed a 30+ hour e-course on affiliate PR and has trained over 300 PR professionals. KMO also launched the Affiliate PR Club, offering ongoing training and fostering collaboration via a Slack community. The agency is also committed to advancing diversity, equity, and inclusion, providing discounted services to women- and BIPOC-owned businesses like Daybird. Through free educational resources and a focus on preventing burnout, KMO is reshaping the industry while helping PR professionals succeed.
Leadership:
Kaila O'Connor, Founder
Notable clients:
SIJO; Beyond Yoga; Quince
New client wins:
FullWell Fertility, Better Me App and Better Me Store
