Hype PR Inc. is a dynamic agency specializing in a broad array of industries, including non-profit, government, sports, lifestyle, wellness, entertainment, food and beverage. With a commitment to pushing creative boundaries, Hype has earned numerous accolades, including multiple awards for the campaign “Missing Matoaka,” which secured recognition at prestigious global events like the Cannes Lions, Clio Awards, and the Webby Awards. Hype’s also executed high-impact campaigns for organizations like Special Olympics Canada, Haven Toronto, and Scarborough Health Network, using strategic PR to elevate these vital initiatives. The agency’s work shines through specific campaigns, such as the Special Olympics Winter Games campaign, which garnered extensive media coverage and over a billion media impressions. Additionally, their partnership with Jack Astor’s leveraged influencer content to boost brand visibility and engagement, achieving impressive reach and interaction across platforms like Instagram and TikTok. Hype is actively collaborating with software partners to refine and standardize the reporting and evaluation of creator-led campaigns, with the goal of maximizing ROI for their clients.
Leadership:
Brigitte Kenny, Director
Notable clients:
Dairy Farmer's of Ontario, Jack Astor's, Make-A-Wish, Haven Toronto, Scarborough Health Network, Special Olympics, Tim Hortons, Sobeys, Canada's Got Talent, Rebecca Strong, Shania Twain, Madeline Merlo, Dylan Schneider, espnW, Cookin', Black Business and Professionals Association
New client wins:
SirCorp Restaurant Chains (Jack Astor's, Edna + Vita, Scaddabush), Rogers Sports and Media (including multiple specific Rogers properties, such as 4 Nations Face-Off, Law and Order Toronto, Canada's Got Talent, Food Network and Bravo Channel launches)
