The PR Net Next Gen, 2025: Honeymoon

Honeymoon is a creative communications agency founded by industry veterans passionate about building authentic, long-lasting connections between brands and their audiences - ensuring the "honeymoon" never ends. With impressive growth over the past year, the agency’s success reflects its commitment to impactful campaigns that drive engagement. Honeymoon innovates with two core methods: “Fame by Friction,” using storytelling and counter-trend programming to keep brands relevant, and “Moments to Momentum,” combining data and breakthrough ideas to sustain long-term brand engagement. The agency’s goal is to make mission-driven brands “famous” through these strategies. Honeymoon’s campaigns, like Fireball Whisky’s Cinnamon Delight Lipstick, capitalize on cultural moments - leveraging the Taylor Swift-Travis Kelce buzz to create urgency with a limited-edition product that sold out in two days, earning major media coverage. For Crierball, Fireball tapped into football rivalries by collecting fans' “tears” at games, generating viral moments and coverage from outlets like Forbes and The Late Show with Stephen Colbert. The team illustrates commitment to bettering the world through its partnership with Stasher, a reusable bag company promoting sustainable living and reducing single-use plastic waste. 

Leadership: 

Josh Lohrius, Co-Founder, Head of Creative

Jaclyn Johnston, Co-Founder

Kara Arneson, Head of Creative Strategy

Emily McMahon, Managing Partner, Public Relations

Alyssa Ahern, Earned Media Relations Director

Notable clients:

Sazerac (Fireball Cinnamon Whisky, Buzzballz, Mango Shotta, 99, Buffalo Trace and Southern Comfort), Mars Snacking, PepsiCo, Binance, Stasher, Halo Top, Chime, Opendoor

New client wins:

Doritos, Sweetgreen, Chime, Stasher Bags, Halo Top, Opendoor




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