Partnership Marketing Agency of the Year
Gray Wolf is a pioneering agency dedicated to amplifying partnerships in the sports and entertainment sectors. As the first agency of its kind, Gray Wolf has carved out a unique niche by working closely with clients’ marketing and communication teams, amplifying their existing partnerships without disrupting their current agency relationships. Over the past year, Gray Wolf has celebrated a series of remarkable successes, including the launch of transformative campaigns like Born Primitive's Veterans Day initiative, which raised an impressive $11 million to pay off medical debt for veterans. Other standout achievements included supporting Athletes For Hope's record-breaking gala, creating a heartwarming holiday campaign with Toyota, and generating significant media buzz for a partnership between Verizon and ForgiveCo - which brought much-needed relief to North Carolina’s most vulnerable families by forgiving $10 million in consumer debt in the wake of Hurricane Helene. Gray Wolf actively fosters connections through events like the Sports Business Happy Hour and Sports PR Happy Hour, uniting professionals across brand, agency, and league-side roles. By encouraging collaboration over competition, Gray Wolf is not only reshaping the PR landscape but also fostering a more inclusive and supportive industry culture.
Leadership:
Shaun Clair, Partner & Co-Founder
Layton Lassiter, Partner & Co-Founder
Notable clients:
Toyota North America, Verizon x ForgiveCo, Aires Tech, Born Primitive, Allied Sports, Campus Multimedia, UTR Sports
New client wins:
Verizon
