Frost & Co. specializes in branding and marketing services at the intersection of the bridal and wedding industries and influencer marketing. Since its founding in 2020, the agency has focused on transforming how the bridal space engages with influencers, offering both brands and real brides the opportunity to leverage their deep industry knowledge. To date, the agency has worked with notable brands such as Jimmy Choo, Bumble, Michaels, and The Knot, securing placements in top publications like Vogue and The New York Times. Their work with influencers such as Gown Eyed Girl, Plan with Laur, and Sydney Westra has elevated the visibility and growth of personal brands in the bridal space, solidifying the agency as a leader in this niche market. Frost & Co. has driven innovation by advocating for influencer marketing within the bridal sector, positioning influencers as essential to building authentic connections with future brides. Additionally, the agency has expanded their service offerings, including “Real Bride Digital PR” for influencers currently in the wedding journey, and collaborated with PR agencies lacking bridal expertise.
Leadership:
Ashley Powell, Founder
Notable clients:
Gown Eyed Girl, Plan with Laur, Sydney Westra (Squid)
New client wins:
Lisa Gaskarth, Casablanca Bridal
