Beauty Agency of the Year
Foundation has cemented itself as a powerhouse in beauty and lifestyle PR, delivering groundbreaking campaigns that seamlessly blend storytelling, strategic media placement, and cultural influence. Over the past year, the agency secured major wins, including supporting NARS Cosmetics during its milestone 30th anniversary and introducing innovative brands like SickScience, which experienced repeated sellouts and a staggering waitlist. Foundation’s expertise in media relations and influencer engagement was crucial in securing top-tier coverage, from the TODAY Show to Vogue, while its newly introduced affiliate marketing program generated impressive revenue. Expanding its bicoastal presence with a new Beverly Hills office, the agency has deepened its industry influence, producing standout activations at Miami F1, New York Fashion Week, and high-profile brand showcases. Beyond driving visibility, Foundation champions purpose-driven storytelling, amplifying Briogeo’s $1M Dream Maker Founder Grant and creating inclusive campaigns like Patrick Ta Beauty’s “Beauty That Brings You Out.”
Leadership:
Kelly Fobar Davis, Co-Founder & CEO
Jenny Lin, Co-Founder
Notable clients:
Patrick Ta Beauty, NOYZ, SickScience, NARS, Hero Cosmetics
New client wins:
Vacation, Peach & Lily, Smashbox, YSE Beauty, Nair, Batiste, Dieux Skin, Lumineux, SEEN, Shani Darden Skincare, Typology
