The PR Net Next Gen, 2025: Dreamday

Dreamday is redefining performance PR by blending traditional PR, affiliate marketing, and strategic media outreach to drive measurable impact for its clients. The agency has significantly expanded its team to meet growing demand, attracting top industry talent and strengthening its capabilities. Dreamday’s innovative initiatives, like the pro-bono Holiday Accelerator Program, have helped mission-driven startups gain vital exposure, while its “Better You Benefit” underscores its commitment to employee growth and well-being. Through high-impact campaigns - such as securing major thought leadership features for Maev, driving Dieux’s successful Sephora launch, and generating record-breaking media coverage for Quince - Dreamday continues to shape the future of PR by delivering results that go beyond impressions, driving both visibility and business growth. With a strong focus on DEI, Dreamday actively partners with female-founded and diverse-led brands and has committed long-term support to The Boys & Girls Club of America.

Leadership: 

Lauren Kleinman, Founder & CEO

Lauren Spoto Sprung, Executive Vice President of Operations

Taylor Osumi, Senior Vice President

Jake Leganski, Vice President of Affiliate

Notable clients:

ILIA, Goop

New client wins: 

KORA Organics, Back to Nature, Marie Oliver, Ritual, Bouqs, SET Active, LYMA, Ring Concierge




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