Category Communications is a strategic communications agency specializing in technology, real estate, and retail. Since its launch in early 2024, the agency has rapidly grown, building a team that includes former journalists from top media outlets and partnering with over 30 leading companies. As the first PR services partner at OneEleven, Canada’s premier innovation incubator, Category Communications has provided strategic media relations and communications support to tech startups and scaleups. Notable successes include executing a high-impact PR campaign for Elevate Festival, securing widespread national media coverage, and leading communications for Willful’s financial report, earning top-tier press placements. The agency also played a key role in announcing STACKT market’s expansion, securing extensive media exposure. Dedicated to industry advancement, Category Communications actively invests in the next generation of PR talent through mentorship, university partnerships, and initiatives like “Vibe Check,” offering pro bono guidance to emerging brands. Committed to DEI, the agency supports nonprofits and charitable initiatives, including #Tech+Biz4SickKids and KidsAbility, while also advising Canada’s first LGBT+ venture capital fund.
Leadership:
Lauren Arnold, Co-Founder
Chantel Cassar, Co-Founder
Rachael D'Amore, Senior Director
Notable clients:
Bloom Finance, Beacon, Growclass, Loop, nmbr, Karrot, SAASNorth, Willful, Marshall Homes
New client wins:
Elevate Festival, STACKT market
