Caro is a design-forward agency specializing in tailored strategies for CPG and hospitality clients, with a focus on B2B growth, thought leadership, and sales-driven initiatives like shoppable round-ups and strategic media placements. In 2024, Caro expanded its partnership with Equinox Hotels, announcing new resort properties like Equinox Resort Treyam and Amaala. A standout campaign included a sleep-centric initiative between the hotel brand and sleep scientist Dr. Matthew Walker, generating significant media buzz. The agency also spearheaded a successful collaboration between Rocco and Las Jaras Wines, creating a custom Super Smart Fridge and wine subscription, which earned coverage in top-tier media and won four prestigious awards from media leaders GQ, Domino, Apartment Therapy, and Esquire. Caro further innovated by partnering with FUL Foods on sustainability-focused PR campaigns and leveraging data to craft personalized narratives for brands like Tumble and Sixpenny. Additionally, the agency launched “Vibe Check,” offering complimentary PR guidance to emerging brands.
Leadership:
Caroline McKay, Founder
Notable clients:
Equinox Hotels (Equinox Hotel New York, Equinox Resort Treyam, Equinox Resort AMAALA), Jolie, Sixpenny, Rocco, Figlia, Pom Pom at Home, Cliik, FUL Foods, Cosmos
New client wins:
KICKBACK, Tumble
