The PR Net Next Gen, 2025: Bear Icebox Communications

Bear Icebox Communications is a dynamic PR agency specializing in media and influencer relations, thought leadership development, industry trend reporting, and strategic communications consulting. Over the past year, its efforts have positioned clients for successful mergers and acquisitions while solidifying their status as industry leaders. Embracing transparency and AI-driven strategies, the agency stays ahead of trends and maximizes campaign impact through a collaborative, hands-on approach. A standout 2024 campaign leveraged election season to boost brand awareness for a client, positioning their product as the unofficial beverage of the DNC in Chicago and earning major media coverage. Committed to advancing DEI, Bear Icebox partners with purpose-driven brands like the Southland Development Authority and offers discounted services to organizations focused on community development.

Leadership:

Robert Spoerl, President & Founder 

DeAnna Spoerl, Director of Client Services 

Sean Wille, Director of Operations

Notable clients:

LRN Corporation, Cherry Bekaert, CADDi, Rajant Corporation

New client wins:

Okoora, CIBC U.S., WITF




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