The PR Net Next Gen, 2025: Allumeuse

European Agency of the Year

Allumeuse has swiftly established itself as a leading force in Italy’s high-end hospitality, restaurant, and lifestyle sectors. The agency’s expertise spans luxury hospitality, fine dining, and experiential travel, with clients including MICHELIN-starred restaurants like ATTO di Vito Mollica and Saporium, as well as prestigious wineries such as Argiano and Ruffino. Standout campaigns include the high-impact launch of Palazzo Talia and Ruffino’s “An Instant Connection” initiative, which secured top-tier coverage across AD, Vanity Fair, GQ, and more. Additionally, Allumeuse serves as the press office for NEBE and TRUE, two of Italy’s most important luxury hospitality trade shows, further cementing its influence in the travel sector. The agency also recently expanded its capabilities with the integration of JR Studio, a leading digital PR and communications agency based in Milan with domestic and international reach - further driving results for its luxury brands. 

Leadership: 

Alessandra Montana, CEO & Founder

Gregorio Tozzi, General Manager

Luigi Pugliese, Chief Operating Officer 

Giuseppe Ceccarelli, Creative Director

Azzurra Casini, Strategic Director

Notable clients:

Six Senses Rome, Six Senses Crans Montana, Collegio alla Querce Auberge Resorts Collection, Atto di Vito Mollica, Small Luxury Hotels of the World, Myconian Collection, True

New client wins:

Cannavacciuolo Group, Bellevue Syrene, Vetera Matera, Monteverdi Tuscany




Contact The PR Net

×