The PR Net Next Gen, 2025: Akens Group

Akens Group has quickly made a name for itself since its launch in June 2023, specializing in supporting founder-led brands at various stages by crafting omni-channel communications campaigns. The agency has helped brands launch in premier retailers, build communities on unconventional platforms, and create brand experiences that elevate perception while driving business growth. A standout achievement this year was Akens Group’s role as the lead partner for Maison's inaugural summit in NYC, where they executed a multi-day event for over 100 female founders, featuring speakers like Melissa Wood and Misty Copeland. The agency also innovated with the launch of The Sounding Board, a communications experience that offers tailored playbooks and strategic advisory for brands who need expertise but aren't ready for a traditional retainer. Akens Group’s efforts with Jaclyn WHYTE have already resulted in significant successes, from media coverage in VOGUE, Brides, and The Knot to key retail placements in Kleinfeld and Bergdorf Goodman.

Leadership: 

Britt Akens, Founder & Principal

Notable clients:

Alexis Russell, Jaclyn WHYTE, Elisa Valenti Studio, Garrett Wade

New client wins:

MAISON




Contact The PR Net

×