Innovative Agency of the Year
28 ROW is a leading agency specializing in results-driven Gen-Z nano-influencer campaigns. With a focus on authenticity and engagement, the agency has become a key player in leveraging nano-influencers to connect with the often elusive Gen Z audience. In 2024, 28 ROW doubled its campaign output, further solidifying its reputation in influencer-driven PR. Notable campaigns this year include Cotton On's denim collection, which saw 90 college nano-influencers drive a significant boost in traffic and sales, and the Sol de Janeiro Rio Radiance SPF launch, where 30 nano-influencers generated an impressive 1 million impressions through authentic storytelling. With a diverse network of creators, the agency collaborates with brands to amplify underrepresented voices and reflect Gen Z’s values, delivering both social impact and business growth. Additionally, its focus on emerging talent positions 28 ROW as a bridge for new influencers, offering fresh, relatable voices to brands.
Leadership:
Cindy Krupp, Co-Founder
Janie Karas, COO & Co-Founder
Remy Aronson, Director, Campaigns & Partnerships
Notable clients:
Sol de Janeiro, Google, Xeomin, scünci by Conair, Purell
New client wins:
Byoma, Zales
