The PR Net Next Gen, 2024: 1milk2sugars

Agency of the Year, Canada

1Milk2Sugars (1M2S) is tapped by global lifestyle brands for their expertise in PR, influencer marketing and social media, particularly their commitment to “Silver Service” – translating hospitality-inspired client care into substantial growth. The agency implemented strategic enhancements this year, establishing a UGC campaign manager role, creating dedicated posts across client strategy and HR and promoting Ruth Goudie to agency President. 1M2S also expanded into new verticals in the last year, including pet, hospitality, home renovation, health & wellness and food & beverage, alongside a focus on lifestyle and beauty brands. The agency shows its dedication to DEI through programs like the 'Sugarship' internship, and 'double shot,' – a sister, influencer agency dedicated to connecting brands with underrepresented BIPOC and LGBTQ+ voices. 


Priya Chopra, Founder & CEO

Ruth Goudie, President & Partner

Emma Cusson, Creative Director & Partner

Notable clients:

Beiersdorf (NIVEA), Keurig, Dr. Pepper (Keurig, McCafe, Van Houtte), e.l.f. Beauty (e.l.f. Cosmetics, Keys Soulcare), Haleon (Tums, Centrum, Emergen-C), Estee Lauder (Clinique, Origins), Chatters Hair Salon, Angelcare (Diaper Genie, Litter Genie, Pet Genie), Dorel Home (Cosmo Living, Mr. Kate, Queer Eye Home Collection, Little Seeds & Real Rooms), Genuine Health, Herbivore Botanicals Skincare, Henkel (Joico, Authentic Beauty Concept), Lowe's/RONA, NotCo

New client wins:

Vans, Rare Beauty, Naturium, Noughty Haircare, Sheraton, Briogeo

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