The PR Net Next Gen, 2024: The Lifestyle Co.

Lifestyle Agency of the Year, US

The Lifestyle Co. stands out as a dynamic agency excelling in communications, events, and strategic partnerships with a focus on luxury brands. Over the past year, their achievements include orchestrating successful launches for men’s grooming brand Harry's, supporting La DoubleJ designer J.J. Martin's book release and launching the curated dinner series Let's Dine, designed to foster collaboration among diverse professionals. The agency has strategically embraced sustainability, expanding services to cater to eco-conscious brands like HyperNatural and niluu. Their commitment to making a positive impact extends to a social impact initiative supporting Latin American brands, exemplified by their work with FAD Connection, a platform that advocates artistic education via cultural exchange. The Lifestyle Co.'s collaboration with Upstate Curious at Compass for the Gary Hume listing achieved remarkable success, ultimately solidifying the property's luxury real estate status. Their impactful Father's Day campaign for HyperNatural surpassed previous sales records, showcasing their expertise in brand building and marketing. 


Tania Cavallo, Founder & CEO

Notable clients:

Harry’s, The Cipriani Group: Mr. C Hotel & Residences (Miami), Harry’s Table by Cipriani (NYC), Mr. C Residences Jumeirah (Dubai), La Rubia at 11 Howard, Her Name was Carmen, Niluu, Upstate Curious at Compass, Tuleste Factory, Komos Tequila, JO-HS Gallery, Studio SFW

New client wins:

AvroKO, Gyp Sea Hotel, Wallure Home, Marimekko, Nude Glass, JETSET Pilates founder Tamara Galinsky, La DoubleJ (in association with Becca PR), CURIO, Carolina Wickenburg

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