The PR Net Next Gen, 2024: The Key PR

The Key PR, a San Francisco-based strategic public relations agency, is a women-led team specializing in high-impact communications. In the past year, the agency achieved significant milestones across various sectors, onboarding multiple new clients, assisting Descript in solidifying its position as a production hub and orchestrating a collaboration between Fellow and the Miami Heat’s Jimmy Butler. The team is also credited for streamlining business procurement for Fairmarkit's partnership with Amazon, and reinforcing Shopkick's leadership position in consumer behavior. Leadership values a healthy and collaborative work culture, tapping culture-creating consultant Jadah Sellner to support the agency's launch. This resulted in Key Agreements, or daily reminders of shared principles that guide the team through the dynamic PR landscape. The agency also hosted a Women's Small Business Month event focused on seed stage storytelling for female founders. 


Martha Shaughnessy, Founder

Notable clients:

Discord, Fellow

New client wins:

Output, SwingVision

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