The PR Net Next Gen, 2024: The CP Group

The CP Group is a boutique agency with a global presence specializing in luxury lifestyle brands, hospitality, travel, experiential, merch development and influencer collaborations. In the past year, the agency successfully expanded its reach across various car races, hosting exclusive events, such as the Time, Speed, & Fashion brunch in Miami and partnering with Dolce & Gabbana for a memorable dinner during the Miami Grand Prix. The agency's Beyond the Paddock gifting suite showcased premium items, including Pirelli hats and Victoria Beckham Beauty products. Notable successes include their impactful presence at the Italian Grand Prix and collaborations in Las Vegas with Neiman Marcus, IMG Talent and VIP racegoers, which enhanced the overall race experience for guests. The CP Group is innovating the industry by adopting a streamlined approach to experiential moments alongside partner agency Denimrush, focusing on creating unique and buzzworthy experiences for brands. This year, they launched the NO ADDRESS 'Archive 702' Capsule Collection, promoting individuality and community in the F1 space, with profits supporting marginalized communities.  

Leadership: 

Vedika Solecki, Director & Founder 

Aparna Avasarala, Partner/Experiential

Marti Crampshee, Advisor

Notable clients:

Neiman Marcus, Mercedes AMG - Formula 1 Edition, Hotel Abu Dhabi, Under Armour, Hypebeast, Bloomingdales, Pirelli

New client wins:

Holt Renfrew Montreal, Aeir Perfume, Cabana Swim Show, Jon George of Rufus du Sol, Garage Clothing, Kinnect by Kith




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