The PR Net Next Gen, 2024: Superjuice

Founded from global talent agency IAG (formerly APA), Superjuice recently became an independent entity, quickly known for their excellence in PR campaigns, media relations, influencer campaigns and events. SuperJuice experienced notable triple-growth in influencer work year-over-year, and their expertise has already led to an expanded client portfolio, representing multiple new clients including brands under the Tropicana Brands Group. Case in point: this year, Superjuice seized the cultural moment around #scandoval, turning it into KeVita's Gut Punch campaign to emphasize gut health. The agency also aligned with HGTV for the Barbie Dreamhouse Challenge, making it a standout pop culture event to elevate the network's home and lifestyle content leadership. Superjuice is dedicated to nurturing the next generation of marketers by providing one-on-one or small group sessions with students at their NY, LA and ATL offices. Recognizing that firsthand experience is essential, they emphasize the importance of mentorship for students to make informed decisions about their career paths.


Maggie Gallant, Founder

Lauren Kenyon Cummings, Executive Vice President

Notable clients:

HGTV, Warner Brothers, Discovery, Hulu, Dylan’s Candy Bar, Genexa, Paramount

New client wins:

Hanni, Naked Juice, IZZE, KeVita, seasons five and six of The Kardashians on Hulu, Disney Entertainment’s Onyx Collective, D’Amelios season three on Hulu, Living For The Dead on Hulu, Emmy-nominated Taste the Nation season two on Hulu, Drag Me To Dinner on Hulu, Secret Chef on Hulu, Searching For Soul Food on Hulu, Kardashian Wedding Special on Hulu

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