The PR Net Next Gen, 2024: Sundae Creative

Sundae Creative, the agency known for excellence across media relations, influencer marketing and event planning, had a big year, having merged with Dulcedo Group. By uniting with the Montreal-based influencer/model agency, the agency provides clients with unparalleled expertise and perspectives in both influencer marketing and traditional PR. Noteworthy client campaigns include an innovative, three-tiered approach for Call It Spring, securing exclusive editorial coverage for Roots' 50th Anniversary, orchestrating a successful influencer partnership for DAVIDsTEA's Shroom Matcha launch and developing a six-month ambassador program for Cacharel's Yes I Am Fragrance. Sundae Creative's strategies not only exceeded goals but also seamlessly integrated brands into diverse influencer experiences, fostering authentic connections with audiences. Sundae Creative nurtures emerging creators through their BIPOC creator mentorship program in collaboration with IAM Agency. The agency also works with youth-led changemaker organization charitable Apathy is Boring for impactful influencer campaigns that help spread awareness. 


Kristina Argento, Co-Founder

Karine Idrissi, Co-Founder

Notable clients:

Roots, Call It Spring

New client wins:

Royalmount, Bath & Body Works Canada, DAVIDsTEA

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