The PR Net Next Gen, 2024: Studio Beauty

Beauty Agency of the Year

Studio Beauty is the go-to agency for top brands across beauty, wellness and personal care, garnering loyal clients that trust their expertise in influencer marketing, celebrity and VIP, affiliate marketing, experiential and brand consulting. Boasting a client roster featuring some of the world's biggest and most socially influential brands, Studio Beauty excels in crafting brand narratives and building vibrant communities in person and online. Studio Beauty facilitates their clients' social impact efforts, helping Paula’s Choice launch the impactful On the Rise initiative to support Black content creators. The agency also supported Tatcha’s ‘Room to Read’ girls’ education program, contributing six million days of school. In terms of standout campaigns, Studio Beauty helped Tatcha achieve their most successful Black Friday to date, garnered 66 million TikTok views for Paula’s Choice and played a pivotal role in Eva NYC achieving B Corp status. Additionally, client Coola soared to the second position in press mentions in the sunscreen category – a major feat in today’s competitive landscape.


Bex Meredith, Founder & President

Cindy Krupp, Founder & COO

Notable clients:

Three Unilever Prestige beauty brands, Trinny London, Paula’s Choice, Red 0 Lipstick, Eva NYC

New client wins:

Tatcha, MZ Skin, S’Able Labs

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