The PR Net Next Gen, 2024: Scout Lab

Purpose-Driven Marketing Agency of the Year

Scout Lab, an agency with a strong commitment to its mission, saw impressive growth in the past year, diversifying their client portfolio to include mission-centered organizations in healthcare, sustainability, social justice and arts and culture, predominantly founded or led by women. This expansion reflects the agency's dedication to making a positive impact in various sectors. For example, Scout Lab played a key role in two major announcements for virtual reproductive and sexual health care clinic Hey Jane – the launch of insurance coverage and their new sexual health verticals; the agency also addressed legal challenges faced by abortion care providers. Additionally, Scout Lab executed a communications program for MilkMate, and collaborated with Resolve to enhance awareness and thought leadership for the medical bill negotiation company. Scout Lab actively fosters an inclusive working environment, implementing policies like abortion travel and inclusive family leave. In 2023, the agency challenged industry exclusivity with Yachtleship, an online game offering an accessible alternative to Cannes yacht parties, reflecting Scout Lab's commitment to breaking barriers and promoting diversity in creative and communications industries.


Kaitlyn Barclay, Co-Founder & CEO 

Willow Hill, Co-Founder * CCO

Notable clients:

Hey Jane, Museum of Pop Culture (MoPOP), Kindred

New client wins:

Annabella, Oova, AmorSui, Data for Black Lives

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