The PR Net Next Gen, 2024: Scenario Communications

Scenario Communications, with expertise in media relations and digital marketing across various industries such as entertainment, fashion, beauty, consumer products and lifestyle events, stands out in its commitment to innovation and industry advancement. In a year filled with highlights, Scenario achieved success in diverse launch campaigns, including those for Below 60° and Forever 21 x Barneys New York. The Lee Jeans Event featuring Ed Sheeran at Sofi Stadium drew attention from notable publications, while the influencer trip for Nat Geo's JFK: One Day in America reached a wide audience on social media. The premiere of 805 Beer Film's "Convergence" and Scenario's involvement in the Palm Springs International Film Festival further underscored the agency's versatile and effective approach. Through initiatives like the "Ask a Journalist" series hosted by co-founder Hayley Antonian, and the Female Founders Series, the agency provides insightful content and highlights the achievements of women entrepreneurs. The agency also supported The Creative Coalition, a non-profit founded in 1989 by Hollywood actors dedicated to advocating for positive causes, on their launch of the "Entertainment Industry Commission on Caregiving" in collaboration with AARP.


Ron Hofmann, President & Co-Founder

Steven Wilson, President & Co-Founder

Hayley Antonian, President & Co-Founder

Notable clients:

Percy Jackson

New client wins:

Below 60°; Old Elk Bourbon; 760 Skin; PatPat; Calista; Jane Win; Rinna Beauty; Catherine McCord/Weelicious; Brilliant Bites; Janelle Cohen (professional organizer, author); Enough About the Baby (book); The Creative Coalition (policy advocacy group for the entertainment industry); Sony Future Filmmaker Awards; Disney Junior Playdates & Friends; FX: A Murder at the End of the World press junket; National Geographic: A Real Bug’s Life, QUEENS, Genius: MLK/X, Secrets of the Octopus

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