The PR Net Next Gen, 2024: Roxstar Entertainment

Roxstar Entertainment amplifies clients across social and PR channels, strategically leveraging high-profile cultural moments with top influencers and celebrities. Roxstar Entertainment achieved notable success with diverse client campaigns over the past year. For American Century Investments, their strategic campaign efforts as part of the American Century Championship garnered substantial national and regional media coverage, especially with the inclusion of A-List celebrities like Steph Curry and Aaron Rodgers. Another impactful venture involved executing the PR and organizing the celebrity-studded Kittenish by Jessie James Decker fashion show during Paraiso Miami Swim Week. Additionally, Roxstar Entertainment produced the annual pop-up hospitality program Cinema Center at both the Sundance Film Festival and TIFF, collaborating with media outlet Collider for media junkets and premiere parties celebrating films at the festivals. Roxstar's exclusive events encourage influencers to create and share compelling content, resulting in tens of millions of impressions across channels. 


David Manning, Managing Director, Head of Experiences & Communications

Notable clients:

American Century Investments,, Kittenish by Jessie James Decker

New client wins:

Sharpie, Papermate, American Century Investments, William Grant & Sons, Jaguar Canada

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