The PR Net Next Gen, 2024: Rachel Harrison Communications

Agency of the Year, US

Rachel Harrison Communications (RHC) specializes in crafting creative and thoughtful integrated campaigns for the hospitality sector, transforming hotel openings, cocktail bars, premium spirits and chef-driven concepts into impactful lifestyle stories through press coverage, influencer engagement and strategic goal achievement. Over the past year, the agency opened a London office, which has tripled in size since its inception, enabling the agency to cater to clients in Europe and globally. RHC strives to position clients as leaders in their respective industries, resulting in clients like Milady’s, Botanist, Atwater Cocktail Club and Rayo being featured on North America’s 50 Best Bars list. Additional successes from the past year include the opening of SUPERBUENO cocktail bar, the launch of the Mana Holiday House for Dwayne Johnson’s Teremana Tequila and buzz around the final phase of the Black Tomato x James Bond partnership. RHC recently began working with Colin Appiah to bring a first-of-its kind cocktail festival in South Africa to life. A pro bono opportunity, the team landed top-tier placements across global markets, generating awareness for attendance, sponsorship and support from industry notables.


Rachel Harrison, Founder & Principal

Lauren Webster, Managing Partner

Amanda Watenberg, Managing Director, Spirits

Lauren Hurth, Managing Director, Travel & Tourism

Lucy Ballantyne, Managing Director, Lifestyle & Hospitality

Sarah Hermalyn, Managing Director, Culinary

Amber Appelbaum Managing Director, Operations & Business Development

Notable clients:

Todos Santos Boutique Hotel, The Little Nell, Virgin Hotel New York City, The Nomad Hotel, The Penny Hotel, Second City, Ritz-Carlton, Dorado Beach, Viceroy Bali, Swingers, Superbueno, Ford’s Gin, Gin Mare, Mijenta, Fairmont Royal York, Limelight Hotels, Revelie, Teremana Tequila, The Joseph, Park Lane New York, Tourism of Thailand, St. Theo’s, Breville, Speigelworld, El Nico, Library by the Sea

New client wins:

Todos Santos Boutique Hotel, The Little Nell, The Penny Hotel, Virgin Hotel New York City, Second City, Swingers, Superbueno, Ford’s Gin, Gin Mare, Mijenta, Fairmont Royal York, Limelight Hotels, Revelie, Flexipan, Chez Francis, Lolita, Mission Ceviche, Rampoldi, Fosetta, The Rum House, Slane Whiskey, Hotel Per La Ora, True Laurel

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