The PR Net Next Gen, 2024: Powers PR

Powers PR is a trailblazer in the wellness PR sector, skillfully bolstering brands across fitness, better-for-you F&B, holistic healing, clean beauty, home and sustainable fashion. In the past year, Powers PR has celebrated numerous successes, expanding its client roster, achieving significant revenue growth and doubling its staff, including the appointment of a Chief of Culture Officer. Powers PR’s strategic approach is exemplified in the agency's partnership with Major League Baseball for Terez – marking MLB's first female fashion venture and boosting customer acquisition and sales for the brand. Powers PR also successfully launched Mother Science, a skincare brand introducing a groundbreaking molecule, and revitalized SLT fitness with a strategic loyalty program. By continuously seeking new ways to support social responsibility, Powers PR has also formed a meaningful partnership with The River Fund, emphasizing its commitment to community empowerment.


Lana Powers, Founder

Alex Wollman, Vice President

Courtney Stewart, Associate Director

Notable clients:

Squeeze (a new massage concept founded by Drybar founders Alli Webb and Brittany Driscoll), The Skinny Confidential, Heyday, Ro, The Movement Club by Lindsay Arnold

New client wins:

Little Spoon, Remedy Organics, FORM, Elastique, Caftari, Squeeze, Long Wharf Supply Co., Litesport

Contact The PR Net