The PR Net Next Gen, 2024: Pomp and Circumstance

Pomp & Circumstance, recognized among Canada's fastest-growing companies, is a premier lifestyle and consumer agency. The team’s global mindset and robust industry connections also extend across luxury, automotive, tech and travel in North America and beyond. This year, Pomp & Circumstance established Bonus Track, a subsidiary for creative development, content production and social media. Campaign-wise, Pomp & Circumstance played an important role in championing the launch of SkipTheDishes' Inflation Cookbook, an innovative AI-powered recipe app addressing food insecurity in Canada – a standout campaign that was recognized with three Cannes Lions awards. Additionally, their work with Peroni highlighted the brand's global partnership with the Aston Martin F1 team during the 2023 Canadian Grand Prix, achieving heightened brand visibility and consumer engagement through strategic media previews, influencer engagements and exclusive events. Agency president Amanda Alvaro's role as a weekly commentator on CBC’s Power and Politics underscores the agency’s commitment to innovating in the industry and ultimately shaping the future trajectory of PR. The team also works to make a difference in the local community with pro bono clients like ReThink Breast Cancer, ComKids, Fertility Friends Foundation and the Ballantyne Project.


Amanda Alvaro, Co-Founder

Lindsay Mattick, Creative Director & Co-Founder

Rob Loschiavo, Vice President & Associate Creative Director

Erika Ceddia, Partner, Vice President of Business Development 

Elizabeth Clark, Vice President, Content and Creative Strategist of Bonus Track

Ariane Dantas, Director of Finance and Operations

Notable clients:

SkipTheDishes, Moxies, eBay Canada, Air Miles, Adidas x Sporting Life, Earls Restaurant

New client wins:

Peroni Nastro Azzurro, Asahi Super Dry, Mango, Fox Home Canada, JLL (Oshawa Town Centre, Vaughan Mills, Mapleview, and Outlet Shops at Niagara), FanDuel, ASSOULINE, HatchPath, Gray Whale Gin (Trajectory Beverage), Josh Cellars Wine (Trajectory Beverage), Moxies USA, Trove, JEMS Condoms, The Ordinary, Benefit Cosmetics, Altea Active, Adidas x Sporting Life

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