The PR Net Next Gen, 2024: PRZM

Gen Z Agency of the Year

PRZM helps brands authentically engage Gen Z and the emerging "Gen Zalpha" consumer at the intersection of culture, impact and media through their proprietary network of 1k+ next gen members globally. They were recently tapped for this exact expertise by Proactiv; PRZM launched a global marketing campaign to reintroduce the 28-year-old skincare brand to a new generation while reengaging its core cross-generational customers through three new broadcast spots with social-first content. Amid the year’s social successes was PRZM’s support of Netflix Queue (@netflixqueue), developing a comprehensive platform strategy to grow the the handle from 0 followers on TikTok to over 55K in nine months, and producing their first-ever video to break one-million-plus views. PRZM also launched Parisian heritage lingerie brand Chantelle’s first TikTok campaign, which generated a 140% increase in site traffic and a 40% increase in conversions for Chantelle. In giving back, the agency has worked closely with TikTok's Culture Team to help museums and arts programs to increase brand awareness, reach new audiences and engage with their communities.


Laurence Milstein, Co-Founder

Liz Toney, Co-Founder & Principal

Notable clients:

Netflix Queue, Roman (Ro), SONY, Brainly, Bolt

New client wins:

Proactiv, Chantelle

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