The PR Net Next Gen, 2024: Optimist Consulting

Real Estate Agency of the Year

Optimist Consulting flexes its expertise in residential and commercial projects, watches & fine jewelry and nonprofit organizations both domestically and internationally. The agency achieved significant successes in the past year, expanding its presence in the growing landscape of luxury senior living and supporting The New York Diwali Gala. Additionally, the firm diversified its lifestyle portfolio through successful client engagements with Caviar Russe and private aviation company Helilite – securing a flight for Gwyneth Paltrow for her GOOP Villa partnership with the Colony Hotel. Optimist Consulting also led impactful campaigns for clients such as Audemars Piguet's AP House Los Angeles opening, CORE:'s new location at 711 Fifth Avenue, THE PENN DISTRICT project and a notable campaign for One Wall Street emphasizing the building's historical significance. Aside from their nonprofit client work, Optimist Consulting engages in impactful pro bono initiatives like supporting the Food Bank of New York and providing pro bono PR services for the Lower Eastside Girls Club's Spring Gala.


Paul Lerner, Partner & Co-Founder

Leslie LeCount, Partner & Co-Founder

Scott CookePartner & Co-Founder

Notable clients:

Boucheron, Audemars Piguet, Phillips Auctions, Central Park Conservancy, Rosewood Residences Beverly Hills, The Greenwich by Rafael Viñoly, The Woolworth Tower Residences, 111 West 57th Street, The Shops at Hudson Yards (Related Companies), RXR (Commercial Portfolio)

New client wins:

New York Club; Madison Avenue Couture; Oliver Peoples x Roger Federer collection; The St. Regis Residences, Sunny Isles Beach, Miami; One Wall Street; Olympia DUMBO

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