The PR Net Next Gen, 2024: OGAKI

Digital Agency of the Year

OGAKI excels in social media, influencer marketing, media relations and affiliate marketing for beauty, fashion and lifestyle brands. Case in point: the agency has sustained long-term partnerships with clients like Le Sirenuse, Rellery and Beaubble, and recently expanded into the clean beauty and luxury fashion spaces. Over the past year, the agency oversaw major moves, having helped the UK brand Luna Daily launch in the U.S. with Sephora, supported UOVO Fashion’s collaboration with Sex And The City for the show’s 25th-anniversary pop-up in NYC and handled the launch of Jillian Dempsey’s FLYK Trick Mascara. A women of color-led agency with an all-women team, OGAKI prioritizes DEI through initiatives like "A Good Influence;" a portion of proceeds is donated monthly to various organizations, engaging both the audience and employees in the selection process. OGAKI also collaborates with clients to develop impactful social programs, such as Mimi So x Apex for Youth and RELLERY x The Trevor Project.

Leadership:

Renee Ogaki, Founder

Notable clients:

Jillian Dempsey, Le Sirenuse, 8Greens, U Beauty, Lancer Skincare, D.S. & Durga, Arey, Beaubble, FOPE, Luna Daily, UOVO Fashion, Rellery

New client wins:

VAHY, Domaine, Zelens, Hygiene Hero, Wonderverse Labs, SŌM Skin




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