The PR Net Next Gen, 2024: Novella Paghera PR

Novella Paghera PR (NPPR) is tapped for their expertise in media partnerships, digital PR, influencer marketing and events, helping fashion and lifestyle brands propel awareness and optimize influence. The year’s wins include landing clients on A-listers, including Lady Gaga and Ariana DeBose in Alejandra Alonso Rojas, as well as Paris Hilton, Selena Gomez and Reneé Rapp in MSGM. Another exciting moment: client Franciacorta signed a partnership to become the official sparkling wine sponsor for the Emmy Awards. NPPR also played a crucial role in facilitating an influencer-driven collaboration between historic Florentine brand Il Bisonte and the Wildlife Conservation Society (WCS). In addition to spreading awareness around wildlife preservation in the US, Il Bisonte contributed $25,000 to WCS, and is now aligning itself with WCS in their efforts to conserve bison.


Novella Paghera, Founder

Notable clients:

MSGM, Akoni Group (Akoni, Valentino and Balmain Eyewear), Alejandra Alonso Rojas, Il Bisonte, Franciacorta, Scarosso 

New client wins:

Haikure, Mattia Cielo, The Mall Firenze

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