The PR Net Next Gen, 2024: Misfit Toys Communications

Misfit Toys Communications is tapped for their expertise in hospitality, food, wellness and lifestyle. The agency saw significant successes this year, including signing global accounts and fostering an innovative revenue-sharing model. Misfit Toys also orchestrated major buzz around the grand opening of Island Waterpark in Atlantic City, and catapulted Merach Fitness into the connected fitness landscape. For Zumper, the agency leveraged data-driven monthly rent reports to secure major national media coverage and visibility in trade conferences. Misfit Toys maintains a sustainability client roster, launching startups in green banking, sustainable concrete and eco-nano fluid cooling. Misfit Toys actively contributes to industry development by mentoring and advising students and graduates, conducting informational interviews and guiding them into the field of PR.


Diane Briskin, Founder

Notable clients:

Zumper; The Jefferson's 100-year anniversary

New client wins:

Hotel Chocolat; The Ritz-Carlton, South Beach; The Ritz-Carlton, Bal Harbour; Allure; Pink Friday Nails; HT Materials Science, Ink & Paint; Merach; Saudi Space Agency; The Battery; Island Waterpark

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