MIMI serves clients in the luxury home and design space with comms strategies informed by the founder’s tenure as a design editor with expertise in content, business strategy and media relations. Expanding its team with new members in New York City and New Orleans, MIMI has increased its bandwidth and diversified offerings, leading to exciting campaign highlights over the past year. For example, the agency organized a successful New Orleans design event to celebrate the launch of Lily’s Vintage Finds France container, drawing nearly 200 designers, design enthusiasts and community members for a panel moderated by Elle Decor’s Bebe Howorth. Other noteworthy achievements include securing top-tier coverage for Katie Davis Design, with the designer earning accolades as Traditional Home’s 2023 New Trad and a part of Luxe Interiors’ Next In Design 99. Additionally, MIMI played a pivotal role in launching the second iteration of the Living by Design Virtual Showhouse, garnering in-person activations at major industry events, numerous press mentions and multiple podcast appearances for its founder and CEO.
Leadership:
Mimi Faucett Trahan, Founder & Principal
Notable clients:
Katie Davis Design, Gin Design Group, Lily’s Vintage Finds, FOUND, Kara Adam Interiors, Living by Design Virtual Showhouse
New client wins:
Living by Design Virtual Showhouse, Lily’s Vintage Finds, Alexandra Killion Interiors
