The Lemonade team is sought-after for their skill in translating high-profile advertising agency campaigns into effective social media strategies for brands. Their expertise extends to influencer marketing, where the owner's background in blogging and social media content creation ensures a nuanced understanding of both sides of the business – a unique perspective that enables them to advocate for both brands and influencers. As such, Lemonade celebrated many wins throughout the past year, including a standout influencer campaign for Woodford Reserve Double Oaked Bourbon and their Chocolate Pairing Program, as well as their media trip and content creation shoot at Churchill Downs for the 149th Running of the Kentucky Derby. Their content creation efforts extended to spirits brands such as Woodford Reserve, Old Forester, Sonoma-Cutrer, Korbel Champagne and Tequila Herradura. Serving as the PR Agency of Record for the Bourbon & Beyond music festival, Lemonade played a pivotal role in the success of the three-day event, featuring over 40 artists including Bruno Mars and The Killers.
Leadership:
Lynsey Creech Trager, Co-Founder
Danielle Rudy Davis, Co-Founder
Notable clients:
Churchill Downs Racetrack/Kentucky Derby, Woodford Reserve, 2024 PGA Championship, Bourbon & Beyond (Music + Food Festival ), Hotel Distil + Repeal (Marriott Autograph Collection), Old Forester, Herradura Tequila
New client wins:
Louisville Marriott Downtown + Porch Restaurant, Union Club Hotel + 8Eleven Restaurant, Finlandia
