The PR Net Next Gen, 2024: LION VIP Relations

LION is a leading bicoastal agency whose innovative 360 approach integrates media relations, storytelling, influencer engagement and celebrity partnerships – achieving significant social media impact and sales for its clients. With almost two decades of experience, the founder's expertise in celebrity relations has propelled the agency to excel across the beauty, lifestyle and fashion sectors. Over the past year, LION expanded its team, orchestrated major celebrity dressing moments for clients like Jill Biden and Taylor Swift and launched successful brands such as YSE Beauty, CYKLAR and Future Society. Notably, the agency secured 56 Beauty Awards, including WWD Beauty Inc's ‘Brand of the Year - Mass’ (Naturium) and ‘Initiatives of the Year’ (Future Society). Noteworthy campaigns include the successful launch of Molly Sims' YSE Beauty, PHLUR's viral Missing Person campaign and the rapid sell-out of Samantha Ellis' Prequel Urea Moisturizer.


Juliana Pires Johnson, President & Founder (LA)

Monica Efman, Associate Vice President (NYC)

Alana Fuscardo, Senior Director (LA)

Notable clients:

Monique Lhuillier, MOTHER Denim, Andie Swim, Naturium, Solawave, Future Society 

New client wins:

CYKLAR, Future Society, Arcaea, Prequel, Velvet, Estrid

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