Julia Pedrick, LLC (JPLLC) offers customized services in collaboration with clients, addressing specific needs while educating them on advertising or website solutions. JPLLC employs a comprehensive strategy encompassing brand pillars, voice, consumer personas, competitor audits and content calendars, translating findings into plans across social media advertising, website redesigns and more. For example, JPLLC played a crucial role in developing a digital boost for Harsh Collective, a young women-led gallery challenging traditional norms. The implementation of this plan resulted in significant social media and website growth for Harsh Collective – contributing to the transformation of contemporary art galleries and their interactions with the public by fostering inclusivity and diversity. JPLLC has also empowered clients like FAPE (Foundation for Art and Preservation in Embassies), Dynamo and the APAA through website redesigns and robust training, ensuring ownership over their digital properties. Additional successful client campaigns include ongoing work with the 'New Items' newsletter and managing and promoting Megan Fox Kelly's art book podcast. Additionally, JPLLC collaborated with FAPE to celebrate artist Ellsworth Kelly's centennial birthday, creating high-quality content with significant stakeholder involvement.
Leadership:
Julia Pedrick, Founder
Notable clients:
Megan Fox Kelly Art Advisory, FAPE (Foundation for Art and Preservation in Embassies), APAA (Association of Professional Art Advisors), Hayworth Co.
New client wins:
Powerhouse Arts (in association with Hayworth Co), LSS Art Advisory, Daily Harvest (in association with Code3), Harsh Collective
