The PR Net Next Gen, 2024: J Public Relations (UK Office)

Agency of the Year, UK

J Public Relations’ UK office saw a banner year, acquiring 19 new clients and maintaining an impressive 95% client retention rate of luxury hospitality and travel brands. Notably, JPR was selected as the agency of choice for Four Seasons individual hotels, also securing a role as the brand’s official PR partner for ILTM Cannes. The agency also launched seven new hotels, including prestigious properties like Waldorf Astoria Cairo and Hotel Dame des Arts. Notable campaigns of the year include the launch of The Lakes by YOO's spa, the first in the world to partner with Kate Moss' COSMOSS brand; and The Goring's 'Pony In Residence' campaign with Instagram-famous pony @teddytheshetland, selling out experiences within 48 hours. J/PR UK demonstrates a steadfast commitment to social impact initiatives, from their recent donation to Education For All following the September 2023 earthquake in Morocco to their collaboration with Relais & Châteaux on the 'Hospitality For Change' campaign, which aims to offer internships and apprenticeships to underprivileged teenagers and school leavers. 


Emma Hartland-Mahon, Senior Managing Director 

Sarah Richards, Managing Director

Eleanore Longley, Senior Director

Notable clients:

Shangri-La Hotels & Resorts, Hilton Luxury Brands (Conrad, Waldorf Astoria, LXR); Four Seasons Hotels & Resorts (8x properties across the portfolio including the entire UK portfolio); Relais & Châteaux; Iconic Luxury Hotels (Cliveden House, Chewton Glen, The Lygon Arms, The Mayfair Townhouse, 11 Cadogan Gardens, The Chelsea Townhouse); Chable Hotels, Mexico (Chable Yucatan, Chable Maroma, Casa Chable); Lucknam Park, UK; The Goring, UK; Adare Manor, Ireland; Villa d’Este, Lake Como, Italy; Beaverbrook & Beaverbrook Town House, UK; Andronis Collection, Santorini; Jamaica Inn, Jamaica

New client wins:

Four Seasons Hotel London at Ten Trinity Square; Four Seasons Hotel London at Park Lane; Four Seasons Hampshire; Four Seasons Resort Seychelles; Four Seasons Resort Seychelles at Desroches Island; Four Seasons Resort Mauritius at Anahita; Four Seasons Hotel des Bergues, Geneva; Hotel Excelsior, Venice; Beaverbrook, Surrey; Beaverbrook Town House, London; Eliamos Villas Hotel & Spa, Kefalonia; Andronis Minios, Greece; Hotel Dame des Arts, Paris; Hotel des Grand Voyageurs, Paris; ROMEO Napoli; Hilton Luxury Brands; Gundari, Folegandros, Greece (opening 2024); Cotswolds Waters, UK (opening 2024)

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