The PR Net Next Gen, 2024: Innovative PR

Innovative PR has marked several achievements in the past year, showcasing their prowess in beauty, lifestyle, event, and celebrity PR. Notable successes include their work for Shiseido, orchestrating events like the third annual Shiseido Surf Week. Their creation of the Shiseido Blue Project Beach Clean Up emphasized environmental initiatives, and the team also successfully launched Anne Hathaway as the VITAL PERFECTION Brand Ambassador for Shiseido in the US. Another standout was Innovative PR’s execution of the first US consumer event for TikTok-famous brand COSRX, strategically uniting celebrities and top dermatologists for a social moment effectively connecting consumers and media. The agency was also behind the seventh annual Los Angeles Food Bowl Festival. As industry innovators, Innovative PR actively addresses environmental concerns through sustainable practices like green packaging, setting a standard for waste reduction and promoting positive change within the industry.


Jennifer Betts, President & Founder

Notable clients:

Shiseido, Joico, QMS Medicosmetics, SHRD Hair Care, MUAHS AWARDS, Pureology, Thrive Causemetics, COSRX, Mizani, Los Angeles Times Food Bowl

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