The PR Net Next Gen, 2024: HelpGood

HelpGood’s mission is aligned with its name, focused on social impact clients including nonprofits, foundations, universities, government agencies and purpose-driven organizations. The agency has been involved in historic public service campaigns and impactful initiatives, utilizing a digital-first approach to help nonprofit clients maximize resources. Such work was celebrated by Campaign US in 2020, when they named the agency a Purpose Pioneer for their focus on social impact in the communications and PR industry. Noteworthy client campaigns include the successful social impact entertainment initiative for "MISSION: JOY," a documentary featuring the Dalai Lama and Archbishop Tutu. Additionally, the agency has consistently aided UCAAN in exceeding its goals for training health workers in California on Adverse Childhood Experiences (ACEs) and addressing trauma's impacts on patient health. HelpGood also upholds a B Corp certification, and showcases the team’s values through certifications as a Disabled Owned Business Enterprise (DOBE from Disability:IN) and as an LGBTBE (from the National LGBT Chamber of Commerce). 


Amanda Lehner, Senior Strategist and Co-Owner

Michael Bellavia, CEO

Scott Moe, Chief Creative Officer

Bianca Bello, Strategy Director

Notable clients:

Ad Council - Smokey Bear, ADL, Bike NY, Clean Path New York, Filling in the Blanks, Housing Works, Ms. Foundation, UCLA-UCSF ACEs Aware Family Resilience Network (UCAAN)

New client wins:

Acacia Center for Justice, Calm Classroom, California Department of Health Care Services

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